Social influence occurs when an individual's thoughts or actions are affected by other people. Social influence takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. Social influence can also be described as power - the ability to influence a person/group of people to one's own will. Usually people who possess beauty, significant sums of money, good jobs and so on will possess social influence on other, "ordinary" people. So even if the person doesn't possess any "real" or political power but possesses the things listed above (good looks, money, etc.), he could persuade other people into doing something.

Conformity is the process by which an individual's attitudes, beliefs, and behaviors are influenced by other people. This influence occurs in both small groups and society as a whole, and it may be the result of subtle unconscious influences, or direct and overt social pressure. Conformity also occurs by the "implied presence" of others, or when other people are not actually present. People often conform from a desire to achieve a sense of security within a group-- typically a group that is of a similar age, culture, religion, or educational status. Any unwillingness to conform carries with it the very real risk of social rejection. In this respect, conformity can be seen as a safe means of avoiding bullying or deflecting criticism from peers. Although it is often viewed as a negative trait, conformity can have either good or bad effects depending on the situation, which may be an attempt to con/deceive. 

Persons of any level of intelligence are vulnerable to deception by experienced con artists. Confidence tricks exploit human weaknesses like greed, dishonesty, vanity, but also virtues like honesty, compassion, or a naïve expectation of good faith on the part of the con artist. Just as there is no typical profile for swindlers, neither is there one for their victims. Virtually anyone can fall prey to fraudulent crimes or deceit. In the broadest sense, a fraud is a deception made for personal gain or to damage another individual.